Channel Analytics

AI-powered analytics helps B2B teams investigate revenue drivers and direct-sales performance across digital channels.

Business impact

• Revenue — The case study says the team investigated revenue drivers, but it does not report a specific revenue figure.
• Direct-sales performance — The deployment was used to examine changes in B2B direct-sales performance.

Data requirements

• Revenue data (tabular) — Used to investigate revenue drivers.
• B2B direct-sales performance data (tabular) — Used to assess changes in direct-sales performance.

AI methods and techniques

• AI-powered analytics — Used to analyze channel data and surface actionable insights for business users.

Industries

Real-world evidence

1 documented case study on record.

Companies using this: Merck.