Competitive Intelligence

Competitive intelligence teams use AI to summarize market signals, classify competitor mentions, and deliver deal-relevant answers to go-to-market teams.

Business impact

• workload — Qualcomm’s customer story says the workload was reduced.
• processing time — Qualcomm’s analyst can process hundreds of sources within seconds.
• token cost — Shopify’s example estimates about 15 to 20 dollars in token cost for complex-decision analysis.
• turnaround time — Shopify’s example estimates half an hour versus what a team might otherwise take a month to produce.
• battlecard engagement — Intercom’s connected battlecard content led to a boost in battlecard engagement.

Data requirements

• call recordings (audio) — Competitive mentions are captured from Gong and Chorus recordings.
• messages (text) — Competitive intelligence is captured from Slack and Teams messages.
• documents (text) — Competitive intelligence is captured from Google Drive and OneDrive content.
• win-loss data (text) — Competitive mentions are captured from Clozd and similar win-loss tools.
• news articles (text) — Crayon creates summaries of news articles.
• blog posts (text) — Crayon creates summaries of blog posts.
• press releases (text) — Crayon creates summaries of press releases.
• press coverage (text) — Qualcomm’s analyst summarizes press coverage.

AI methods and techniques

• summarization — Used to create summaries of press coverage, news articles, blog posts, and press releases.
• classification — New intelligence is automatically sorted into subcategories.
• sentiment analysis — Media and insight sentiment is graded on a scale.
• signal mining — Competitive mentions are isolated from calls, messages, documents, and win-loss data.
• natural language processing — Used to grade sentiment of insights.
• machine learning — Used to dynamically score intelligence based on market impact.
• generation — Gen AI creates ready-to-share summaries and conversational answers.

Industries

Real-world evidence

4 documented case studies on record.

Companies using this: Qualcomm, Shopify, Affinity, ZoomInfo.