Content Generation

AI that drafts and adapts marketing content from campaign context, product assets, and brand materials.

Business impact

• Productivity across web-development and content-creation workflows — Anthropic reports up to a 40% productivity increase for HubSpot.
• Asset production speed — Unilever said Beauty AI Studio helped produce assets up to 30% faster.

Data requirements

• Campaign context (text) — Used to centralize the information needed for content creation.
• Company assets (text) — Lenovo’s system uses company assets as source material.
• Product-story libraries (text) — Lenovo’s system uses product-story libraries to generate content.
• Product briefs (text) — Qualcomm’s workflow starts from product briefs.

AI methods and techniques

• Generative AI — Used to draft marketing content, messaging guides, and campaign assets from internal source material.
• Content generation — The systems create on-demand content from briefs, assets, and campaign context.

Industries

Real-world evidence

4 documented case studies on record.

Companies using this: HubSpot, Lenovo, Qualcomm, Unilever.