Conversational Commerce and Marketing

A messaging-based sales process where buyers can discover products, ask questions, and get purchase help through conversational channels.

Business impact

• user feedback — BrainLogic reports more than 90% positive user feedback after launching with Claude on Vertex AI.
• user growth — BrainLogic says the system helped it surpass 2.5 million users in its first year.

Data requirements

• customer questions and conversation context (text) — The assistant processes user prompts and ongoing conversation history.
• Google Search results (text) — The system searches external information sources for answers.
• business websites (text) — It reads product and store information from business sites.
• direct seller information (text) — It can consult information from sellers to answer purchase questions.

AI methods and techniques

• conversational question answering — The assistant responds to customer questions and retrieves answers from multiple sources.
• recommendation generation — It suggests products and where to find them when users ask for purchase guidance.
• routing and escalation — Queries are routed to the model best suited to answer them, and some are escalated to human employees for help.

AI models and model families

Claude 3 Haiku, Claude 3.5 Sonnet, Claude 3 Opus

Industries

Real-world evidence

2 documented case studies on record.

Companies using this: BrainLogic, Runhappy.