Customer Relationship Management

AI helps sales and client-facing teams choose who to contact and manage customer conversations more efficiently.

Business impact

• Time spent by the sales force — Dell’s CFO reported that the internal sales chat CRM model returned time to the sales force.

Data requirements

• Customer and account information (tabular) — Needed to identify high-potential customers and support CRM-style recommendations.
• Conversation and sales interaction data (text) — Implied by the internal sales chat CRM model used in Dell’s sales organization.

AI methods and techniques

• Recommendation algorithms — Used at LVMH to identify high-potential customers and suggest product-category affinities.
• Internal sales chat model — Used at Dell to support sales conversations in an internal CRM setting.

Industries

Real-world evidence

2 documented case studies on record.

Companies using this: Dell, LVMH.