Dynamic Content Optimization

Expedia Group’s marketing team uses generative AI to search image libraries and iterate on taglines for campaign content.

Data requirements

• Image libraries (image) — The system searches existing image assets for marketing use.
• Taglines (text) — The system helps iterate on marketing copy.

AI methods and techniques

• Generative AI — Used to search image libraries and iterate on tagline options.

Industries

Real-world evidence

1 documented case study on record.

Companies using this: Expedia.