In-Flight Entertainment and Connectivity

Delta Air Lines uses AI in Delta Sync to personalize in-flight entertainment and partner offers for SkyMiles members.

Data requirements

• Viewing history (text) — Delta Sync uses SkyMiles members’ viewing histories to make recommendations.
• Partner retail and service offer data (text) — The system curates personalized offers from partners.

AI methods and techniques

• Recommendation engines — They learn from SkyMiles members’ viewing histories and surface tailored entertainment and offers.
• Personalization — The system adapts onboard content and offers to the individual passenger.

Industries

Real-world evidence

1 documented case study on record.

Companies using this: Delta Air Lines.