Proactive Customer Notifications

Ring sends personalized alerts in the app when its cameras recognize stored faces or a labeled visitor approaching the door.

Business impact

• Notification relevance — Ring replaces a generic “a person is at your door” alert with a named alert such as “Mom at Front Door”.
• Unnecessary notifications — Owners can disable alerts for specific individuals to reduce repeated alerts.

Data requirements

• Doorbell camera footage (video) — The system analyzes footage of people approaching the door.
• Stored face labels (text) — Users create named entries that the system uses for recognition and notification text.

AI methods and techniques

• Face recognition — The system matches a visitor captured by the camera to a stored face label.
• Video recognition — Ring processes camera footage to identify stored faces and trigger the right alert.

Industries

Real-world evidence

2 documented case studies on record.

Companies using this: Amazon, Amazon (Ring).