Product Concept Testing

AI turns social-media insights into product proposals that employees can evaluate before prototyping and testing.

Data requirements

• Social-media insights (text) — The concept engine uses social-media input to generate product proposals.

AI methods and techniques

• Concept generation — The system turns social-media insights into product proposals.
• Information extraction — It uses social-media inputs to surface ideas that can be shaped into concepts.

Industries

Real-world evidence

1 documented case study on record.

Companies using this: Nestlé.