Sales Outreach Optimization

Optimizes sales outreach by using AI to surface leads, research prospects, prioritize follow-ups, and generate outreach content.

Business impact

• New sales — Intel reports $30 million in new sales attributed to Autonomous Sales.
• Additional sales — Nestlé reports 3% additional sales at major customers through its recommendation engine.
• Sales touch points per week — Pinecone reports an increase from an average of 50 to 400 touch points per week.

Data requirements

• Prospect and lead data (tabular) — Used to surface leads and prioritize outreach.
• Call analysis data (text) — Used to reprioritize prospects after calls.
• Sales knowledge and deal information (text) — Pinecone consolidated deal information and competitive knowledge for prospecting and win reports.

AI methods and techniques

• Generative AI — Used to surface leads, conduct pre-call research, reprioritize prospects, and automate post-call follow-ups.
• Recommendation engine — Used to recommend which store visits sales representatives should prioritize.
• Sales motion generation — Used to create and deliver outreach through channels such as email, web ads, and newsletters.

Industries

Real-world evidence

4 documented case studies on record.

Companies using this: American Express, Intel, Nestlé, Pinecone.