Scenario Planning and Simulation

Coca-Cola uses AI-supported scenario modeling to compare marketing and commercial investment choices before committing spend.

Business impact

• Marketing spend — Coca-Cola used the platform to sharpen marketing spend decisions.

Data requirements

• Marketing and commercial investment information (tabular) — The scenario process evaluates investment choices and their possible outcomes.

AI methods and techniques

• Scenario modeling — Used to compare alternative marketing and commercial investment choices.
• Simulation — Used to test possible outcomes before decisions are made.

Industries

Real-world evidence

3 documented case studies on record.

Companies using this: Coca-Cola, Salesforce, Stanley Black & Decker.