User Behavior Analytics

Snap uses an internal agent to analyze A/B-test and experimentation data so teams can understand experiment results.

Business impact

• Time to understand experiment results — The agent helps teams understand experiment results more quickly, but no figure is reported.

Data requirements

• A/B-test data (tabular) — The system uses experiment data from A/B tests.
• Experimentation data (tabular) — It analyzes internal experimentation records for result understanding.

AI methods and techniques

• Analysis — The agent analyzes A/B-test and experimentation data to surface what the results mean.

Industries

Real-world evidence

1 documented case study on record.

Companies using this: Snap.