Market Research

Use AI to automate and accelerate market research for actionable consumer insights.

Business impact

• Time to market — Reduces research duration enabling quicker product and campaign launches
• Cost reduction — Lowers expenses by automating data collection and analysis processes
• Customer satisfaction — Improves targeting and personalization through deeper consumer insights
• Research throughput — Increases volume and scale of market research studies conducted
• Decision-making speed — Enables faster strategic decisions based on real-time AI-generated insights
• Innovation rate — Supports rapid concept testing and idea generation for new products
• Data quality — Enhances accuracy and representativeness of market data collected
• Customer engagement — Boosts interaction by tailoring offerings to customer preferences
• Market research efficiency — Optimizes resource use and insight extraction from complex datasets

Data requirements

• Surveys and questionnaires (Structured) — Collect structured consumer opinions and preferences
• Social media data (Text) — Analyze public sentiment and trends from user-generated content
• Video interviews and footage (Video) — Extract behavioral insights and emotional responses
• CRM and transactional data (Structured) — Understand customer interactions and purchase history
• Synthetic data and digital twins (Structured) — Simulate audience behavior to augment real data
• Web analytics and browsing data (Numeric) — Track user engagement and navigation patterns online
• Image data from selfies or product usage (Image) — Identify visual attributes for personalization

AI methods and techniques

• Predictive AI — Forecast market trends and consumer behavior from historical data
• Generative AI — Create synthetic data and simulate audience responses for testing
• Agentic AI — Automate multi-step research tasks and interviews with AI agents
• Symbolic AI — Incorporate rule-based logic for data validation and governance

AI models and model families

GPT-4o, Claude, OpenAI LLM, Google LLM, Ensemble large language models

Industries

Real-world evidence

12 documented case studies on record.

Companies using this: Colgate Palmolive, Course5i, IQVIA, Ipsos, Meta Platforms, Microsoft, Naratis, Nestlé, Sephora, The Times, Trendists, Viome.